CEC Type 3 - "Adult Mouse Head II" (1990-2006)
The overall design of the tokens changed again in 1990 and created the Type 3 series. At this point in the company’s development there was an even more controlled ordering process that created a more consistent design. There are two main varieties existing during the years 1990–1995. All corporate restaurants used tokens featuring a small ®, small/widely-spaced dots, and a taller/thinner font. Franchise locations used a design featuring a large ®, larger/closely-spaced dots, and a shorter/slightly font.
Type 3 tokens feature the same design on both sides. The same version of Chuck E. from type 2 is used but is larger. This is often referred as the "Adult Mouse Head II" design. The obverse/reverse features the new motto, "Where A Kid Can Be A Kid." Two different font sizes and weights were used.
Different metal compositions were used including brass, copper plated brass or zinc, nickel plated brass or zinc, and pink anodized nickel plated zinc. It is not known for sure why the nickel plated and copper plated tokens were produced, but it is believed they were specifically ordered for use as control tokens, or they were produced by the mints as proof copies and included in each shipment. The pink anodized nickel plated zinc tokens were definitely ordered to be used as control tokens.
Some tokens can be found that are unplated zinc. These tokens are thought to have missed the copper plating or anodizing process at the mint. These tokens are listed on the Error Tokens page.
Some Type 3 tokens can be found spray-painted by individual restaurants for use as control tokens. These tokens are listed on the Altered Tokens page.
Type 3 tokens exist in .900 and .984 diameters with the large majority of them being the .984 diameter. The .984 size is consistent across all tokens, but the .900 tokens can measure anywhere from .895 to .901.
All Type 3 "large ®" tokens were struck in coin orientation. The rest were struck in medal orientation.
Two exceptions to the designs of the standard Type 3 tokens were tokens produced during 1990 that feature different reverse designs. One features a "Chuck E. Cheese’s" logo, and the other a "Showbiz Pizza" logo. Both were of the small ® variety. It is not clear exactly why these were produced, but at this time all Showbiz-themed restaurants were being remodeled to be Chuck E. Cheese’s Pizza.
TYPE 3 RARITIES
copper plated 1990 Showbiz Pizza logo token – 304C
nickel plated .900 tokens – 307N, 310N, 313N
nickel plated 1990 Chuck E. Cheese's Pizza logo token – 303N
brass and nickel plated 1990 large ® tokens – 301B and 301N
copper plated tokens from 1991–1996
nickel plated .984 tokens from 1996–2006
brass .900 token – 307B, 310B, 313B