CEC Type 1B - "Old Rat Head" (1978-1983)
Type 1 is divided into two sub-types. Tokens that are generic (no city listed on token) fall into sub-type 1A, and those specifically listing a city fall into sub-type 1B. Instead of listing the city, the 1982 "Hav Pizza" token (182) lists the name of the franchisee.
Type 1B tokens were offered as a promotional incentive for new franchise owners. The 1979 franchise brochure states, "You'll receive 5,000 free tokens stamped with your location and date – a real collector's item – plus your own die to 'mint' as many more tokens as you need." Not every franchise center during 1978–1983 got them (it is unknown why), and some corporate centers got them (again, not sure why).
Type 1 exhibits the most varieties of any other type. In the early years of Chuck E. Cheese’s development, either the corporation was experimenting with different design features, or mints in the different regions of the U.S. created the designs resulting in different varieties.
Type 1B tokens feature the original "Old Rat Head" design of Chuck E. and bears the name "Pizza Time Theatre" on the obverse. Some tokens say "Pizzatime" while others say "Pizza Time." Each Type 1B token lists the city and state for which the token was created. Additionally, different font types, sizes, and weights were used.
The reverse bears the motto "In Pizza We Trust", and states "25¢ Play Value", "25¢ Play", or "25¢ Value". Different font types, sizes, and weights were used.
Different metal compositions were used including brass, gilt brass, bronze, gilt bronze, and nickel plated brass. It is not known for sure why the nickel plated brass tokens were produced, but it is believed they were produced by the mints as proof copies, and included in each shipment. These tokens are listed with an asterisks and a note at the bottom of the page.
Some tokens can be found that are plated in zinc or copper. These tokens were plated after leaving the mint for a Pizza Time Theatre promotional event. In addition, some Type 1B tokens can be found spray-painted by individual restaurants for use as control tokens. These tokens are listed on the CEC Nonstandard Issue page.
Type 1B tokens exist only in .984 diameter.
The only Type 1B token struck in coin orientation is 143B. The rest were struck in medal orientation.
TYPE 1B RARITIES
1979 Santa Anna, CA token (30 thought to exist, but only 5 found!) – 134B
All nickel plated tokens.
1980 Tucson, Ariz. "Play" 4 dots variety token – 151B
1981 Mobile, AL "Value" token – 168B
1980 Tucson, Ariz. "Play" 3 dots variety token – 150B
1983 Maplewood, MN token – 186B
1980 Kansas City token – 140B
CEC Type 1B Tokens
*It is thought that all the Type 1 nickel plated tokens were actually mint proof tokens. One or two proof tokens were included in each batch of tokens delivered to a restaurant. This suggests they were technically not standard production tokens and would be extremely rare. Perhaps they were used by the mint to test the final design of a die before running a complete batch.